After launching men’s wear on a beach in the South of France last June, Simon Porte Jacquemus, is back to Paris. His new headquarters is four times bigger and he is entering a transitional phase as the brand grows 69 Quai de Valmy, 75010 Paris. Simon Porte Jacquemus grew up in the countryside in Provence. He comes from a family of farmers and when he was a kid, he was fascinated by his dungarees which looked like a uniform. The Autumn Winter 2020 collection named « Le Meunier » or « The Miller » is a homage to workers and based on French workwear.
The models wear an updated version of the workwear jacket, including marine jackets, and a black style with a polo collar and a leather logo card tucked into one of its patch pockets. One sported caramel leather chaps, with the theme lending more sustenance to the fledgling men’s line, as well as another chapter in the storytelling. The accessories included cross-body leather pouches, leather neckerchiefs, and sneakers and boots with vulcanized rubber edging.
Keeping it real, the focus, said Jacquemus, in his role as a clothes merchant, is on “jeans for every day and huge parkas; clothes for men with accessible prices.”